DMS Direct: Data Solutions For Deeper Audience Insights And Real-Time Engagement
Unlock the power of data with DMS Direct to drive targeted, personalized marketing strategies. Our solutions analyze billions of monthly signals across channels, helping businesses identify high-intent prospects and optimize engagement. From behavioral insights to transactional data, DMS Direct provides the tools you need to understand your audience like never before. With advanced technologies and real-time automation, we ensure your marketing is timely and high impact.
OUR SYSTEM
Powerful Data-Driven Product Solutions
For Targeted Marketing
Discover how DMS Direct empowers your business with data-driven insights and targeted marketing solutions. Our suite of products helps you identify high-intent audiences, reactivate dormant leads and personalize campaigns through advanced data enrichment and identity resolution techniques.
Direct Intent
Identify marketing intent through web browsing behavior, content engagement and purchase history to target the right audience.
Direct Activity
Reactivate dormant lists by leveraging event signals from internet, phone and email interactions.
Direct Audiences
Combine intent data with append data to create highly targeted custom audiences for precise campaigns.
Direct Identity Resolution
Transform anonymous site visitors into leads by deanonymizing traffic for effective identity resolution.
Direct Linkage
Build ID graphs by connecting diverse data sources to gain deeper customer insights.
Direct Append
Enrich customer profiles with additional demographic and behavioral insights for personalized messaging.
Direct Contactability
Assess email deliverability to ensure current, accurate contact information for higher engagement rates.
Direct Marketplaces
Augment and enrich internal data sets with our intent, activity and append data using your favorite cloud-based data marketplace.
Direct Lead Scoring
Utilize the power of AI coupled with activity, intent signals and demographic data from our append data set for customized lead scoring specific to your use cases.
Direct Retargeting
Utilize DMS Direct messaging solutions to build a community of engaged users and retarget your consumers.
HOW IT WORKS
Unlock The Power Of DMS Direct
DMS Direct provides real-time, secure data solutions that connect with highly targeted audiences. Optimize engagement, drive revenue and enhance personalization across channels with accurate, privacy-conscious data integration.
Marketers
Get a second chance to make a first impression with DMS Direct. Leverage data-driven solutions to reconnect with prospects, optimize email marketing and recapture high-value leads — while ensuring compliance and protecting customer privacy.
Publishers
Unlock the value of your data with DMS Direct. Partner with marketers to send targeted email retargeting ads to subscribers, generating incremental revenue and increasing engagement, all while maintaining security and privacy through opt-in relationships.
AdTech Companies
Unlock the path to accurate data-driven products with DMS Direct. Access secure, real-time, 100% deterministic match data to associate cookies with unique users. Power your personalization, onboarding, retargeting and cross-channel products with more reliable data for better marketing outcomes.
DMS Guides
Unlock In-Depth Insights With Our Data-Focused Whitepapers
Explore our comprehensive resources covering industry trends, data solutions and actionable strategies to help your business stay ahead.
The Marketer’s Guide To Understanding & Leveraging Data Signals:
This comprehensive guide explores the world of activity intent signals in marketing, detailing their types, collection methods, analysis techniques and applications.
5 Reasons You Should Be Using Signals To Target Your Best Consumers:
Understanding how to leverage signals can significantly enhance marketing strategies by enabling companies to connect with their ideal consumers more effectively. Here are five reasons incorporating intent signals into your targeting approach is beneficial.
Utilizing Deanonymization For Converting A Warm Target:
By utilizing deanonymization, marketers can turn anonymous data into actionable insights, allowing them to tailor their strategies effectively. Here is everything you need to know about using deanonymization to help convert warm targets.
Digital Media Solutions, Inc. (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals; Insurance (auto, home, health), Education and Consumer/Ecommerce. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend.
Please view our product privacy policy here. This privacy policy provides for transparency into the use of data within our products and technology. We have a separate privacy policy for our Digital Media Solutions corporate site here.
